Social listening is monitoring digital conversations to understand what customers say about a brand and its industry online. It involves tracking social media platforms to gather insights on public sentiment, identify trends, and engage with audiences, helping companies refine their strategies and improve customer relations.
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Frequently asked questions
Is social listening and social monitoring the same thing?
Social listening and social monitoring are related but distinct. Social monitoring involves tracking mentions and metrics like shares and likes to gather data. Social listening goes deeper by analysing the context and sentiments behind these interactions to understand broader trends and public opinion, allowing for more strategic responses.
How do you report your findings?
To report on social listening, Engage MetRx provides detailed insights through various formats. We offer a PowerPoint presentation for visual data breakdown, an Overview Summary PDF for quick reference, and a video report to discuss findings dynamically and engagingly, ensuring comprehensive understanding and actionable insights.
